April is Alcohol Awareness Month and a good opportunity to shine a spotlight on ways we can help prevent alcohol abuse in our community.
Alcohol is a unique product that should not be consumed by everyone. Our family company, Atlas Sales, and our employees recognize this important fact. Many of our industry partners do as well, including local craft brewers, large producers, our favorite bars and restaurants, and our neighborhood grocers.
That’s why Atlas Sales works closely with many terrific community partners, including businesses, public health groups, local schools and law enforcement, to promote responsibility, reduce overconsumption and crack down on drunken driving. Atlas Sales regularly works with local businesses to stop minors from buying alcohol at the point of sale. We share strategies that empower retailers to refuse to sell to people who’ve had one drink too many.
Together with other local businesses, we invest in programs that promote responsibility in our community.
Alcohol sales should be well-regulated and we encourage our leaders at local, state and national levels to ensure that common sense regulation of our industry continues. We all have a role to play in combating illegal sales of product to intoxicated people and those who are under the age of 21. We are proud to be part of an industry that understands our social responsibility to promote public health and safety first and foremost. We have seen the terrible consequences and tragedy that comes with abuse of the products that we sell.
That’s why we’re committed to supporting greater responsibility and moderation.
Our company has and will continue to provide training and tools to our retail sales partners to determine if potential purchasers are of legal age or if they should be buying alcohol at all.
I personally take great pride in the progress that has been made here in safety around alcohol purchases. We thank those in our community who understand the need to work together with our industry to solve these issues. We must continue to help young people make responsible decisions and use the many community resources available to help limit problem consumption.
By working together as an industry, parents, educators, elected leaders, community groups and law enforcement, we can continue progress. We can enjoy products responsibly and safely. We urge continued education and awareness about these issues and will continue to do our part to uphold the community’s trust.
– Gregory M. Dunn, president of Atlas Sales, Inc. of Battle Creek