The Atlas team and Territorial Brewing Company are proud to announce the launch of their distribution partnership. As of August 1, 2015, Atlas Sales will become Territorial’s first distribution partner and will begin selling Territorial’s brews to select retailers in Calhoun County.
“It’s so exciting to see two local companies come together to sell great beer,” Bud Dunn, Atlas Sales Vice President, said. “We both see Battle Creek as a welcoming community to call home and invest in. We are really looking forward to working together in our home town.”
Since opening last November, Territorial has received rave reviews for their German-style beers and cuisine. The beers are known for their subtle, complex flavors, and the brewers love lesser-known European styles like Kölsch, Pils, ESB, and Helles Lager.
Atlas Sales will begin by distributing three Territorial beers:
North German Pils 5.6% ABV
What’s wrong with effervescent yellow beer? Absolutely nothing, and Engelharn is the proof. A showcase for Pilsen malt and noble hops, it has all the refined complexity of a premium German Pils, with freshness you won’t find in any import.
Omani Lime Kölsch 6.1% ABV
Kölsch is one of few German Ale styles. It is named for the city of Cologne (Köln in Germany). Fermented with a special ale strain of yeast, it is fermented warmer than lagers but is then cold stored, or lagered, near freezing temperature for several weeks. At brewer Nick’s request, we added a generous amount of dried Persian limes to the boil for a new take on this classic style.
Hey Guys It’s Doin’ It
Altbier 5.4% ABV
Altbier, meaning “old beer,” is an ancient style of German ale. This type of beer has been brewed and enjoyed in and around Düsseldorf for centuries. They started calling it “Altbier” in the 19th century to differentiate it from the more high-tech light lagers that were becoming popular. Hey Guys It’s Doin’ It has a deep copper color, moderately malty flavor, and a crisp finish. The brewers insist that the name has deep meaning.
Only draught beer will be available.
Licensed retailers interested in serving Territorial Brewing Company beers can contact Atlas Sales at 269-968-9758.