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Atlas Sales, Inc.

Southwest Michigan beer distributor

Beer team at Tour de Zoo

Atlas Sales, New Belgium team up for zoo fundraiser

August 26, 2016 by Atlas Sales

For the second year in a row, Atlas Sales and New Belgium Brewing Co. have proudly teamed up to help sponsor a fundraiser for Binder Park Zoo.

Tour De Zoo 2016 was held on Thursday, August 25th. Over 250 participants donned costumes and rode bikes through the zoo, enjoying two “Hydration Stations” along the way with samples of New Belgium beers.

The ride was followed by carousing and merriment in the Zoo picnic area.  Participants enjoyed New Belgium Brewing Company beers for purchase, live music, games, contests, giveaways, and food.

New Belgium donated a wide variety of prizes, including an exclusive Detroit Bikes Fat Tire Bike.  The special bike was raffled off in a raffle that benefited the zoo.

Atlas would like to thank the enthusiastic participants, New Belgium Brewing Co., our Atlas team volunteers who manned the Hydration Stations, the zoo volunteers who helped at the tent, and Binder Park Zoo for letting us be part of such a great event.

Tour De Zoo is a partnership of Atlas Sales, Service Systems Associates, Team Active, New Belgium Brewing Co. and Binder Park Zoo.  For more information on next year’s event, keep an eye on https://binderparkzoo.org/

Filed Under: News

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2955 W. Columbia Ave.
Battle Creek, MI 49015

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