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Atlas Sales, Inc.

Southwest Michigan beer distributor

FIDO from Blake's Hard Cider

Atlas Sales to Distribute New Cider Supporting Non-Profit ‘Pets for Patriots’

October 30, 2018 by Atlas Sales

The largest independent craft cidery in the Midwest announced its newest product, FIDO, the second installment in their Kinder Cider Series.  In Calhoun County, Atlas Sales will be distributing this product to our retailers.

Latin for trustful or faithful, FIDO is fermented on homegrown raspberries, conditioned on zesty grapefruit peel, and dry-hopped with locally grown Michigan Chinook and Cascade hops.

Blake’s Hard Cider Co. has built its reputation on using quality apples, grown in their orchard, and pushing the boundaries with their eccentric flavors. “Every cider we make starts with our proprietary blend, and from there we get to be creative, using all-natural ingredients. Michigan hops really bring a unique aroma to FIDO, and with a hint of sweetness from our homegrown raspberries, it’s a nicely balanced cider” says Cider Maker Matt Wiles.

The cause-driven series was kicked off in April with Rainbow Seeker, a pineapple and sage cider made in partnership with the Human Rights Campaign. Marketing Director, Chelsea Iadipaolo says, “We consider ourselves very fortunate to be able to reach consumers in our footprint and have strong chain relationships with Kroger, Meijer, Harris Teeter, Giant Eagle and more. Through these channels, Blake’s has an opportunity to really create awareness and send a positive message”.

FIDO was made in support of the non-profit, Pets for Patriots, an organization in 41 states that works with shelter animals and veterans. “Blake Farms was founded by my grandfather, Gerald Blake in 1946, a World War II veteran, and we are proud to employ veterans here at the orchard, and in our hard cider company” adds Blake. When we stumbled upon Pets for Patriots and learned of the honorable work they have done, like facilitate over 2,000 animal adoptions and cover almost $50,000 in medical care for veteran’s pets, we knew we had to get involved”.

The Blake’s team has set out to raise $10,000 and beyond for Pets for Patriots, during FIDO’s season. The hopped semi-sweet will be released at Blake Farms in its Tasting Room and in the market on Thursday, November 1stand will be available until February 1st.

Learn more and how you can help or donate to Pets for Patriots by visiting: https://petsforpatriots.org.

This article was originally published at http://www.blakeshardcider.com/fido/

Filed Under: New Products

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