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Atlas Sales, Inc.

Southwest Michigan beer distributor

Glasses of Beer on a table

What’s In Your Beer?

January 14, 2021 by Greg Dunn

Beer is most simply defined as a beverage made from yeast fermented grain and flavored with hops that contains alcohol. The German Reinheitsgebot (beer purity law) was a decree first issued in 1516. It dictates that beer can be made only from barley, malt and hops. In 1516 how yeast worked was a ...Read More

Filed Under: News

Beer and Food Pairing

Pairing Beer with Food

December 4, 2020 by Greg Dunn

At this time of the year we enjoy some of the most anticipated and memorable meals on the calendars as we celebrate Holidays with family and friends.  The idea of pairing beer with food is an attempt to enhance the experience by creating a combination or match that is better than either thing by ...Read More

Filed Under: News

Beer Industry Lessons from 2020 and Guesses for 2021

November 18, 2020 by Greg Dunn

Prediction is a risky business. Few experts could have predicted the challenges faced by all businesses in the coming year at the end of 2019. Mega business trends like regulatory compliance, government restrictions, supporting employee wellness, providing safety for consumers and adjusting to ...Read More

Filed Under: News

hard seltzers

What is Hard Seltzer? An Introduction for Beverage Retailers

October 6, 2020 by Greg Dunn

The hard seltzer was first invented in 2013. The original seltzer “Spiked Seltzer” was invented in Westport, Connecticut by fifth generation brewer Nick Shields. The product is now known as Bon! Viv! Beginning in 2018 hard seltzers started to experience rapid growth in sales. The rise in seltzer ...Read More

Filed Under: Featured Products

Beverage Distributors Deemed Essential Service

March 26, 2020 by Atlas Sales

Michigan’s beer and wine distributors provide an essential service to ensure retailers big and small across the state are well-stocked with alcoholic beverages, pop, water and juice. Under Gov. Gretchen Whitmer’s “Stay Home, Stay Safe” Executive Order, Michigan’s beer and wine distributors have ...Read More

Filed Under: News

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Atlas Sales Inc.
2955 W. Columbia Ave.
Battle Creek, MI 49015

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(269) 968-9758

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