Southwest Michigan beer distributor
The largest independent craft cidery in the Midwest announced its newest product, FIDO, the second installment in their Kinder Cider Series. In Calhoun County, Atlas Sales will be distributing this product to our retailers. Latin for trustful or faithful, FIDO is fermented on homegrown ...Read More
Atlas Sales Inc. has invested in energy efficient lighting, recycles 250 tons of cardboard, cans and glass annually Atlas Sales Inc. is celebrating Earth Day by renewing its commitment to protecting Michigan’s air, land and Great Lakes. “We pride ourselves on using innovative, cutting-edge ...Read More
Throughout the month of April, Atlas Sales and the National Beer Wholesalers Association (NBWA) will be recognizing Alcohol Awareness Month, as highlighted by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA), to raise awareness about alcohol ...Read More
As distributors, we spend a lot of time selling, delivering, and displaying beer. We don’t often get to make it. But one of our own, Atlas Sales Team Leader Mike Hall, recently revealed a hidden brewing talent. A beer he brewed was selected last month as a “Brewmasters’ Favorite” home brew in ...Read More
The week leading up to the Super Bowl is one of the busiest stretches of the year for Michigan’s beer distributors The Atlas Sales team is putting in extra hours this week to ensure retailers are well-stocked for Super Bowl LI on Sunday. “We’re delivering thousands of cases of beer every day ...Read More