Last year saw two terrific new product innovations in Bud Light Platinum and Bud Light Lime Lime-A-Rita. So far this year we introduced Budweiser Black Crown, a worthy companion for Platinum. Now we are excited to begin selling Straw-Ber-Rita, the strawberry companion for Lime-A-Rita.
Straw-Ber-Rita’s taste is very authentic with great strawberry margarita flavor. Like the original lime, this new beer also gives you the simplicity of having a cocktail in the can.
I like to drink these refreshing beverages in a margarita glass over ice. I think Straw-Ber-Rita will be a perfect spring and summer drink. It is great companion to Mexican food or a nice day outside (something I am looking forward to because Winter can’t last forever). I think if you try it, you will want to be sure to have some on Cinco de Mayo.
We are excited to sell this great new product and welcome everyone’s comments and pictures! Salud (to our health)!
— Greg Dunn, Atlas Sales President and summer drinks guru