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Atlas Sales, Inc.

Southwest Michigan beer distributor

hard seltzers

What is Hard Seltzer? An Introduction for Beverage Retailers

October 6, 2020 by Greg Dunn

The hard seltzer was first invented in 2013. The original seltzer “Spiked Seltzer” was invented in Westport, Connecticut by fifth generation brewer Nick Shields. The product is now known as Bon! Viv! Beginning in 2018 hard seltzers started to experience rapid growth in sales. The rise in seltzer ...Read More

Filed Under: Featured Products

Fall Seasonal Beers: The Spice of Life

August 31, 2016 by Atlas Sales

Fruit, pumpkin, apples, and pretzels.  It's a harvest feast!  Or our picks for favorite fall beers of 2016. Check out our short list below for some classic fall crafts (Oktoberfest) and some new favorites (a fruit IPA and an apple cider with pumpkin and molasses).  Try them before we run ...Read More

Filed Under: Featured Products

Perrin No Problems Session IPA

Why you should try a Session IPA for summer

May 16, 2016 by Atlas Sales

It's almost summertime, and that means time to dust off the grill, grab some meat, and crack a cold one. One style that always hits the sweet spot is a Session IPA.  A Session IPA is a style of India pale ale that is flavorful but easy to drink.  Session IPAs tend to be lower in alcohol and less ...Read More

Filed Under: Featured Products

The Latest and Greatest: Seasonal Fall Beers

August 22, 2014 by Atlas Sales

Here we are at the end of summer (sorry). While you are out back-to-school shopping (ugh) stop in the beer aisle and look for these great fall beers! They are just what Mom and Dad are looking for to start their school year. New Belgium Brewing TOUR DE FALL PALE ALE New Belgium's love for beer, ...Read More

Filed Under: Featured Products, News

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Atlas Sales Inc.
2955 W. Columbia Ave.
Battle Creek, MI 49015

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(269) 968-9758

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