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Atlas Sales, Inc.

Southwest Michigan beer distributor

The Pandemic & Alcohol Sales: A Year Later….

March 17, 2021 by Greg Dunn

What happened with alcohol consumption? Was there some spike in alcohol consumption? We know per-capita consumption of alcohol in the United States going back 170 years to 1850. In 1850, Americans consumed 2.2 gallons of alcohol per capita.  Now the number is 2.1 gallons. The highest point was in ...Read More

Filed Under: News

Glasses of Beer on a table

What’s In Your Beer?

January 14, 2021 by Greg Dunn

Beer is most simply defined as a beverage made from yeast fermented grain and flavored with hops that contains alcohol. The German Reinheitsgebot (beer purity law) was a decree first issued in 1516. It dictates that beer can be made only from barley, malt and hops. In 1516 how yeast worked was a ...Read More

Filed Under: News

Beer and Food Pairing

Pairing Beer with Food

December 4, 2020 by Greg Dunn

At this time of the year we enjoy some of the most anticipated and memorable meals on the calendars as we celebrate Holidays with family and friends.  The idea of pairing beer with food is an attempt to enhance the experience by creating a combination or match that is better than either thing by ...Read More

Filed Under: News

Beer Industry Lessons from 2020 and Guesses for 2021

November 18, 2020 by Greg Dunn

Prediction is a risky business. Few experts could have predicted the challenges faced by all businesses in the coming year at the end of 2019. Mega business trends like regulatory compliance, government restrictions, supporting employee wellness, providing safety for consumers and adjusting to ...Read More

Filed Under: News

Beverage Distributors Deemed Essential Service

March 26, 2020 by Atlas Sales

Michigan’s beer and wine distributors provide an essential service to ensure retailers big and small across the state are well-stocked with alcoholic beverages, pop, water and juice. Under Gov. Gretchen Whitmer’s “Stay Home, Stay Safe” Executive Order, Michigan’s beer and wine distributors have ...Read More

Filed Under: News

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Atlas Sales Inc.
2955 W. Columbia Ave.
Battle Creek, MI 49015

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(269) 968-9758

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