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Atlas Sales, Inc.

Southwest Michigan beer distributor

Handmap Brewing partners with Atlas Sales Inc. for distribution throughout Calhoun County

July 7, 2021 by Atlas Sales

Beginning this week, Brewery’s Rye of Sunshine, Spreadsheet Blood Orange flowing from tap handles at bars and restaurants

BATTLE CREEK, Mich. — Handmap Brewing and Atlas Sales Inc., both located in Battle Creek, today announced a partnership that will expand the brewery’s reach to bars and restaurants throughout Calhoun County. Handmap Brewing’s Rye of Sunshine, a rye IPA, and Spreadsheet Blood Orange, a wheat beer brewed with blood oranges, will be available at select locations beginning this week.

“We’re thrilled to introduce our beers, made right here in Battle Creek, to craft beer lovers’ throughout Calhoun County and we couldn’t think of a better distributor to partner with than Atlas Sales,” said Chris McCleary, co-owner of Handmap Brewing. “These first two beers distributed to bars and restaurants are a great first encounter to our style and pair perfectly with Michigan summers.”

McCleary, a former brewer at Chicago’s renowned Goose Island Brewery, and co-owner Jennifer Brown opened Handmap Brewing in 2020 on the first floor of the historic Record Box Building in downtown Battle Creek. Both are Battle Creek natives.

“Chris McCleary and Jennifer Brown are producing high-quality beer at Handmap Brewing and we are excited to partner with them and help tell their story beyond the walls of their brewery,” said Bud Dunn, vice president of Atlas Sales Inc. “We’re proud to help promote growth, choices and competition by working hand-in-glove with breweries like Handmap Brewing to help them succeed today and into the future.”

Atlas Sales Inc. is a family owned beer distributor servicing retailers throughout Calhoun County.

Filed Under: News Tagged With: Battle Creek, Michigan breweries, new products

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Atlas Sales Inc.
2955 W. Columbia Ave.
Battle Creek, MI 49015

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(269) 968-9758

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