Atlas Sales is excited to announce that we have acquired the brand rights to distribute Stella Artois and Rolling Rock! We are extremely excited about this opportunity for our company. We are always looking to add top quality beers like these to our portfolio, and we promise to keep bringing the best of the best to Southwest Michigan.
More about the beers’ histories:
Stella Artois – She is a thing of beauty
At Stella Artois, we are extremely proud of our Belgian roots.
Our story can be seen on every bottle of Stella Artois. If you look closely, hints of our origins are proudly displayed.
Let’s start with the year, 1366, the date our brewing roots trace back to. It was then the Den Hoorn brewery was first established in Leuven, Belgium. A world-renowned brewing institution, Den Hoorn laid the foundation for the quality, taste and standard Stella Artois is known for today. To honor it, the symbol of the Den Hoorn Brewery is proudly displayed in the cartouche.
Then in 1708, Sebastian Artois became the master brewer at Den Hoorn. And only nine years later, such was his commitment, he was able to buy the brewery, putting his last name on it and eventually on every bottle of Stella Artois around the world.
Because The Artois Brewery was so beloved internationally and locally, a special batch was brewed as a Christmas gift for our loyal patrons. That special batch was the first to officially include “Stella” in its name. “Stella”, meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle.
So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor on and in every bottle.
Rolling Rock: Doing Our Thing Since 1939
In 1939, the Tito Brothers, owners of the Latrobe brewery, decided they wanted to do their own thing. That thing became Rolling Rock. From its complex blend of simple, traditional ingredients (water, malt, rice, hops, corn, brewer’s yeast) to its iconic painted green bottles, Rolling Rock has always been comfortable being what it is – unique.
Rolling Rock has seen the birth of rock ‘n roll, the internet and social networking. As far as we’re concerned, we “like” it all. It just makes it easier for people to do their own thing. And that’s a good thing. The world doesn’t need any more blandness or conformity.
Keep doing your thing and we’ll keep doing ours.
Atlas Sales will be the beer distributor for Stella Artois and Rolling Rock in Calhoun County, Michigan.