Southwest Michigan beer distributor
It’s that time of year again where Atlas and the industry is doing what we call “shelf sets.” Shelf sets are refreshed about twice per year at big accounts like Wal-Mart and Meijer, and we try to help our independent retailers do it at least once per year. It is a very fun and interesting process ...Read More
What a wild winter we have had (and are still having)! Thankfully, brewers don't live by Punxsutawney Phil’s shadows, so they are already sending us our first tastes of spring. Here’s a list of the spring seasonal beers that are already in or that will be rolling into our warehouse in the next ...Read More
New to Atlas last week -- a complete lighting upgrade! As part of our ongoing initiative to use less energy and work smarter, we worked with a local electrical contractor on a full analysis of our electrical energy consumption. We found that by investing in a major overhaul of our lighting, we ...Read More
Atlas Sales is very excited to partner with South Haven, Michigan’s McIntosh Orchards for distribution in our sales area. Atlas is proud to be Mcintosh Orchards’ first distributor and has been braving the cold weather while launching their ciders in the market. Fresh, hand-crafted, and local are ...Read More
One outgrowth of the growing interest in craft beers is the rise of seasonal beers. Seasonal beers offer beer lovers the chance to experience a different taste depending on the time of year. While lemonade like Shock Top Lemon Shandy might be the perfect thing to drink over ice on a warm beautiful ...Read More