Southwest Michigan beer distributor
It’s that time of year again where Atlas and the industry is doing what we call “shelf sets.” Shelf sets are refreshed about twice per year at big accounts like Wal-Mart and Meijer, and we try to help our independent retailers do it at least once per year. It is a very fun and interesting process ...Read More
New to Atlas last week -- a complete lighting upgrade! As part of our ongoing initiative to use less energy and work smarter, we worked with a local electrical contractor on a full analysis of our electrical energy consumption. We found that by investing in a major overhaul of our lighting, we ...Read More
We are blessed in Michigan to have a thriving craft beer industry with both well-established brewers of national and international note and new innovators who are establishing their products. We love craft beer and are exceptionally happy when we can find great people to work with to distribute ...Read More
Last Thursday, the Atlas Sales management team was hosted to a great day of discussion, beer tasting, and bike riding at New Belgium Brewing Company’s home in Fort Collins, CO. The event was called “Beer School” and was held in preparation for New Belgium’s much anticipated Michigan launch in late ...Read More